The Ghana Music Xperience (GMX) Platform to Revolutionise the Industry

To address the issues and empower musicians, Omni Strategies developed an end-to-end comprehensive tool and infrastructure to digitize the Ghana music ecosystem. The Ghana Music Xperience (GMX) software has a streaming platform, split-sheet management system, and royalty tracking capacity. The GMX Music Streaming Platform is essentially a digital marketplace where music is distributed and consumed. It directly connects artistes with their audience and generates royalties from user interactions on the platform. The GHAMRO Monitoring Platform, on the other hand, operates behind the scenes to ensure that all music usage—across radio stations, TV channels, other streaming services, and public venues—is accurately tracked. This comprehensive monitoring is crucial for the fair calculation and distribution of royalties to artistes and rights holders, regardless of where their music is played. These platforms together contribute to a more transparent, fair, and thriving music industry in Ghana by addressing both the distribution of music and the protection of artistes’ rights.

The suite of software includes the following:

GMX CREATOR: It is an All-In-One Mobile app for all stakeholders in the Ghanaian music industry which serves as a central hub with a unique set of features to empower Ghanaian musicians to manage their careers effectively.

GMX MONITOR: It is a music monitoring software designed to monitor music on Ghanaian media channels and streaming platforms, specifically focusing on royalty tracking and rights management.

GMX STUDIO: It offers a comprehensive solution for musicians to manage their creative partnerships efficiently and securely. It empowers musicians to focus on their music and ensure fair compensation for their work.